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Value Chain Analysis

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❶This will also have to be done for the other support activities.

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What is a Value Chain Analysis?
Porter's Value Chain Analysis
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Porter’s Value Chain Analysis

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Customer Value Chain Analysis (CVCA) is an original methodological tool that enables design teams in the product definition phase to comprehensively identify pertinent stakeholders, their relationships with each other, and their role in the product’s life cycle.

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Ideally, value chain analysis will help identify areas that can be optimized for maximum efficiency and profitability. It is important, along with the mechanics of it all, to keep customers feeling confident and secure enough to remain loyal to the business.

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Value Chain Analysis is a three-step process: Activity Analysis: First, you identify the activities you undertake to deliver your product or service. Value Analysis: Second, for each activity, you think through what you would do to add the greatest value for your customer. Value chain analysis (VCA) is a process where a firm identifies its primary and support activities that add value to its final product and then analyze these activities to reduce costs or increase differentiation.

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Value chain analysis is an extremely useful management tool which identifies the activities that go into creating a superior product or service that is highly valued by customers. The outcome of creating this highly valued product is that customers are willing to pay a premium, which exceeds its costs, thereby delivering higher profit. Value chain analysis is the method for determining the critical path to enhance customer value while reducing costs. Since the mids, Michael Porter’s value chain analysis (i.e., his original five forces value chain model) has been a useful tool for numerous companies to develop and sustain breakthrough competitive advantages.