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Business Research - Definition, Origin and Types of Business Research

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Business Research Methods Definition. Business research methods include many ways of gathering information about an industry, its competition or the opportunities available that are relevant to conducting research. Some methods include scouring the internet, collecting data at the library, interviewing customers, running surveys and focus groups.

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The process used to collect information and data for the purpose of making business decisions. The methodology may include publication research, interviews, surveys and other research techniques, and could include both present and historical information.

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Jun 27,  · Business research helps you learn about the market and your competitors, so that you can find the most cost-effective solutions within your fulfillment chain. Market Research Market research is broken down into two main types: quantitative and qualitative. To accomplish its business-related tasks, a company can utilize a variety of business research methods, including case studies, surveys, interviews and focus groups. Before conducting research, companies typically determine the problem that a research study is supposed to tackle.

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Definition of Business Research. Research is a systematic method of discovering new facts and verifying old ones with their sequence interrelationship and caused explanation. Business research is an important management activity that helps companies determine which products will be most profitable for companies to produce. Several steps are necessary when conducting business research; each step must be thoroughly reviewed to ensure that .