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Secondary Market Research Definition: Market research that's already compiled and organized for you. Examples of secondary information include reports and studies by government agencies, trade associations or other businesses within your industry.
Secondary market research is usually thought of in terms of two categories: Information from internal sources (held by a particular company or agency), and information from external sources (held outside of a particular business enterprise, organization, or agency).
Secondary Market Research Secondary market research is when you use previously completed studies and apply the results to your own situation. These studies are easy enough to find via an internet search or by researching marketing journals—and, on the upside, are usually free or low cost. SECONDARY MARKET RESEARCH. Secondary market research is mainly based on collecting information from different sources and then coming to a conclusion. The following are the two main types of Sources of Secondary market research data: Internal sources.
A secondary market is a market where investors purchase securities or assets from other investors, rather than from issuing companies themselves. Secondary Research: Definition. Secondary research or desk research is a research method that involves using already existing data. Existing data is summarized and collated to increase the overall effectiveness of research. Market Research Surveys The complete guide to market research surveys and analytics. Learn how to successfully create.