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❶It is used in the situation when you must define the problem correctly, identify alternative courses of actions, develop a hypothesis, gain additional insights before the development of an approach, set priorities for further examination.

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Content: Exploratory Research Vs Descriptive Research

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Conclusive research design, as the name implies, is applied to generate findings that are practically useful in reaching conclusions or decision-making. In this type of studies research objectives and data requirements need to be clearly defined. Findings of conclusive studies usually have specific.

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Research design can be divided into two groups: exploratory and conclusive. Exploratory research, according to its name merely aims to explore specific.

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Conclusive Research Design Conclusive Research Design is typically more formal and structured than exploratory research. It is based on large representative. In previous chapters we discussed marketing research process and problem definition chapter 1 and research design focusing especially on exploratory research.

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Marketing Research Dr. Paurav Shukla 1 1 When you can measure what you are speaking Lord Kelvin Conclusive Research Dr. Paurav Shukla 3 Session Objectives §Survey Methods §Observation methods §Experimentation §Research proposal 4 1. Degree of Structure §After Only Design §Before – After Design §Before – After with Control Group. Design Qualitative Research Conclusive Research Design Quantitative Research Causal Research Descriptive Research Research Design Cross Section Design Longitudinal Design Time Wise Variation At one time perception Single Cross Sectional Design Multiple Cross Sectional Design.